For over a year we have been writing about the next bull market. A stock market boom based on very positive results by corporations. We see these results as the natural effects of corporations strenuously innovating and concentrating on efficiencies to weather the unique storm of a bear market, a pandemic, and a recession all occurring simultaneously.

We recommended staying invested rather than selling out and waiting for a good entry point. You cannot pick a good entry point. All the big fortunes are earned by staying invested and not trying to time markets.

We do not recommend portfolios that protect against down markets. Protection, call it insurance, is very expensive. Protection generally costs half your profits.

Instead, we recommend securities that might go down as far as the market but will recover faster. The combination of Safety, Quality, Value, Growth and Confirmation has served us well over the past 55 years.

All this was illuminated recently when examining the earnings of the companies that have already reported this quarter. Of the companies reporting, eighty-one percent surprised the experts with higher-than-expected earnings.

For us it was no surprise.

Katz Family Financial