Market timing is tempting. When prices are high, we want to sell. When markets fall, we want to wait for a bottom. But research shows that trying to time the market is one of the least effective strategies.

Why? Because consistent timing is nearly impossible. To succeed, you must be right twice — when to get out and when to get back in. Most investors get it wrong and miss the recovery.

Our approach is not about timing. It’s about time in the market—investing steadily, rebalancing, and focusing on quality. It’s about having a plan and sticking to it, not reacting to every twist in the headlines.

Investing isn’t about perfect timing. It’s about discipline, patience, and smart decisions.

Sincerely,

Katz Family Financial